Let me introduce a term called Word Count.What is it? Generally word count refers to the number of words in a text document or a word document.But in the website space word count refers to the number of words in the body of a post or page.This word count in a post or page does not include the words on your sidebar or header or footer.
In top 10 desktop search results, the average word count of the content is around 1,600 for desktop and 1,200 for mobile.Even for the top 20 search results, the average word count of the contents is almost the same.The contents of the top few search results are becoming more detailed, more holistic and therefore are able to answer more user questions.These web pages, which are on top of the search results are not simply long.They are highly relevant and rank comparably well for several keywords related to that same topic.The correlation factor has come down from 7% to -1% recently.
Then, why are we giving so much importance to this SEO factor? This low correlation factor is because of the fact that, almost all the top 10 search results have an average word count above 1600 words.Not only that, the content relevancy, user experience and keyword research seo factors have got closer interdependencies with word count.Once your website has got many articles ranking 9th or 10th i.e., on the first page of Google,then edit those articles that are having higher bounce rates.Edit them to a condensed article, having lots of useful content, with different forms of information like image galleries, videos, bullet points and make them easy to read.
What is the thing that you should be cautious of at this stage?
Just for the sake of writing more words on your articles or news, don't stretch them or don't add non interesting content.On the internet, Information is available everywhere, so Why should your visitors become your customers? What's so special about your website? Give something more, of a value to your visitor base, and build trust among them.Make them your customers and improve the loyal base for your business.You could have come across this phrase, “content is King”.
Yes it is, but that doesn't mean, if you write fantastic content, you will naturally get more visitors.that's not the case.Of course, Google will index each and every page of every website.But just that exceptional content alone won't take your website to the front page of Google.Then what else is needed? you need to structure your content for easy readability.
Even if your website ranks lower on the search result, The title of your page should pull the user from the search results to your website, Add appropriate subheadings, internal links to related posts, images with alt tags, related videos and related external links for further reading or purchases you need to present the content in an easy to understand language and improve its flesch readability score also you need to follow or exhibit a unique style of yours in writing.this style will become your fashion statement among your followers or visitors of your website.
That style will become your Unique Identity and lastly, you need to implement all the technical SEO factors to get your entry ticket into Google search engine.Without having exceptional content, even if you implement all the other SEO techniques,your victory won't last long.Even if you attain the number one spot of Google search or even in the top 5 search positions, eventually you will lose your top rankings.If your content is not informational or engaging, the visitors who are entering from organic search and looking for something particular, may bounceback to Google search page.
This will increase the bounce rate of that landing page and also it will decrease the user's time spent on your site.So, If some posts on your website are already getting lots of traffic, and if they rank well on search results, then look at the bounce rate of that particular page and try to reduce the bounce rate by adding holistic content, attractive images, interesting videos or in whatever manner you feel, that you can keep the organic visitors for some more time on your website.Now, you know that your content should be comprehensive, answering as many search user’s questions as possible and in an easy to read format.
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